Liquid Lip Stain

Color that settles in and stays. A high-pigment liquid lip that goes on creamy, then sets into a weightless, lived-in stain — the kind of color you forget you're wearing until someone asks. Fifteen shades. One formula. No rules about who wears what.

Why you'll reach for it

• Full-coverage color in a single sweep — no feathering, no heavy buildup
• Dries down to a soft matte-satin finish that feels like nothing
• Conditioning oils — avocado, jojoba, sweet almond, grapeseed — help lips feel soft and comfortable
• Infused with Vitamin E, a well-known antioxidant
• Vegan, gluten-free, cruelty-free. Made in Canada.

Why it works

Most liquid lips force a trade between payoff and comfort. This one is built around a cushion of nourishing oils and Vitamin E, so the color reads full and matte while the formula stays soft on the lips instead of going tight and cakey.

How to use

Start at the centre of the lip and sweep outward toward the corners. Let it set for a few seconds for a true stain, or layer a second pass for more depth.

The shades

Fifteen shades, one formula. Pick by mood, not by rules — every shade is made to flatter, whoever's wearing it.

• Hot Lips — a clean, classic red
• Spicy Red — a warm, lit-from-within red
• Famous — a confident statement red-pink
• Sangria — a deep, wine-stained berry
• Shocking Pink — a bright, unapologetic pink
• Pucker Up — an easy everyday pink
• Pleasing — a soft, your-lips-but-better rose
• Flora — a rosy, fresh pink
• Sassy — a playful mid-tone pink
• Fashionable — a modern, wear-anywhere tone
• Brandy — a warm nude-brown
• Rum N' Coke — a deep cola brown
• Shy Girl — a soft, understated nude
• Just In Time — a neutral go-to
• Azure — an editorial cobalt blue, for when the look calls for it

Good to know

Vegan · gluten-free · cruelty-free · made in Canada. For lips only. Patch test if your lips are easily sensitised.

FAQ

What's the finish? A soft matte-satin that sets into a stain — full color without the heavy, sticky feel.

Is it long-wearing? It dries down to a stain designed to wear comfortably through the day.

Will it dry out my lips? The formula leans on conditioning oils and Vitamin E to help lips feel comfortable rather than tight.

Who is it for? Anyone. Skin has no pronouns — and neither does color.

Is it vegan? Yes — vegan, gluten-free, cruelty-free, and made in Canada.

Ingredients

Isododecane, Octyldodecanol, Polymethylsilsesquioxane, C24-28 Alkyldimethylsiloxy Trimethylsiloxysilicate, Cyclohexasiloxane, Mica, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Silica, Phenoxyethanol, Glyceryl Laurate, Aroma (Flavor), Glyceryl Behenate, Tocopheryl Acetate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742).